It’s amazing how much information can be gathered by simply doing a search on the Internet.  The other day I was trying to learn more about average click-through rates for digital advertising and email blasts, and I accidently ran into an article about promotional banners and flags.  Now, this wasn’t exactly what I was looking for, but after scanning the first few paragraphs I learned something new.  Despite the growing trend toward digital advertising and behavioral targeting; there is nothing quite as effective for driving store traffic as a well-positioned promotional flags.

After reading this and finding a website called FlagPro.com, I also learned that most of these flags are much less expensive than your typical impression-based campaign.  People are creatures of habit, and we spend a lot more time online than we ever did.  As a result, it’s easy to ignore the ads that land on the right-hand rail of a web page, even if they are targeted to your individual needs.  On the flip side, a colorful three-dimensional banner that’s waving in the wind is difficult to ignore, especially if it points out a big sales event, new product offering or limited time offer.  Promotional banners and flags have a way of inviting you into a store that you may never have considered visiting, and they catch you while you are already out on the road.

The article I’m referring to is entitled, “Promotional Banners And Flags – Are They More Effective than Digital Banners?” and it offers a wealth of information about using this traditional form of advertising.  Regardless of what kind of business you run; store owners and marketing directors like you have been trying to attract customers with enticing ads for hundreds of years.  While advertising and marketing may be the first line items cut during an economic downturn, advertising remains the fuel that keeps a business profitable and it will always be necessary if you want to win new customers.  With budgets shrinking and the choice of media so fragmented, how can your business stand out?

Oftentimes, the best marketing tactic much simpler than you expected.  Promotional banners and flags can be custom-made to your specifications, whether it is the shape, size, color or fabric of the flag. They are a lot more than the old-fashioned rectangular flags you may remember.  Today’s flag manufacturers use state-of-the-art equipment and they are there to help you think “out of the box.”

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